Communications technology high-flyer Invosys have rebooted their branding as the group pledges to shake up the channel and challenge the telecoms establishment with better, simpler and smarter products.
The edgy new look and feel comes after Invosys recently announced the acquisition of VoIP platform developers Telux HD, in a bold move that enhances the Invosys product suite, tech capability and customer offering, including its unique hosted proposition.
Peter Crooks explains more:
“We’ve had an incredible six months at Invosys with many exciting developments and the company is now looking and feeling quite different to how it was, so we felt it was important to communicate these changes to our customers and updating our branding was a perfect way to show this”.
In a bid to lead a telecoms revolution, Invosys has ambitious plans to capitalise on the impending changes to the voice market in the UK and beyond. They recognised a need to launch a hosted proposition to integrate with Number Manager that was different from virtually the whole of the existing market and actively began to seek an acquisition opportunity of a company with cutting edge voice technology. The revolutionary Telux Cloud Communications Platform modernises and future proofs business comms.
The new graffiti-style branding is a powerful medium to communicate set the tone and visualise Invosys’ mission to create change and offer choice in the channel, while challenging the ‘establishment’ – the big clunky telcos that Invosys wants to compete with – and encouraging customers to try something new and exciting, which is better and simpler. Rather than being completely new, it is a development of the instantly recognisable logo that the company currently use and marks the latest evolution of the company.
Rob Booth continues:
“We wanted to clearly set out who we are, what we do and how. Embracing change means taking risks and reinventing the status quo, having a vision and the courage to make it. We want to be bold and confident about how we want to challenge the channel to find a better way. So it really marks the start of a new age for Invosys and everyone involved. It has always been our aim to lead with innovation and we strive to set the bar higher with groundbreaking development of better, simpler and smarter products. The desire will never change, and the bold new branding perfectly reflects what we stand for.”
The new Invosys branding was unveiled to staff at a special event at the Marriott Hotel, Worsley. The afternoon included a presentation, games and prizes for the lucky winners, and the team have fully embraced the new look that has even been carried through to the office décor – why not come and take a look and let’s get talking.